Your company may be really great at telling stories, but do you qualify as a storydoer? A few weeks ago, I came across this idea of companies who are more than just storytellers. They’re also storydoers. Tyler Montague, the source of this idea, outlined six characteristics of a storydoing company: They have a story The […]
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Motivations Matter in Business Writing
“We want you to buy our product or use our service.” That’s the primary motivation of most business writing, right? It’s an easy assumption to make, but what if we’re wrong? What if the motivation isn’t quite so mercenary? What if the motivation of a business writer leans more towards helping people instead of prompting […]
Make Something Good Happen
A few years ago, Seth Godin hit publish on a short post that inspired me and probably millions of others: Make Something Happen. Over the years, we’ve watched as it get twisted into Make Anything Happen. It’s time we reclaim it, and I think it’s possible if we add one word: Make Something Good Happen. Good can be […]
Writing is a Job—Treat It With Respect
I love writing, but I make no pretense about why I do it: It pays the bills. Time doesn’t allow for me to be anything other than practical, even when it involves this thing I love. It’s a reality that I see many writers struggle with, particularly if they got into writing with the idea […]
The Entrepreneur’s Trap: Doing One Thing Well
When you start a business, one of the oft-heard admonitions is to avoid trying to be all things to all people. It’s the classic jack-of-all-trades, master-of-none philosophy. On the surface, it makes perfect sense. Identify your niche and the very specific way you can offer a service or product to improve your odds of succeeding. […]
Entrepreneurs Need to Dream Small to Make It Big
We’ve gotten so used to swapping out our technology every few years that it’s hard to think of technology over 30 years old as still being incredibly valuable. And yet Voyager I, with Voyager II not that far behind, is on the brink of entering interstellar space. Doug Mataconis captures perfectly what is so remarkable […]